Managing customer relationships. The challenge of deploying scarce managerial resources
- 1 January 1985
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 2 (4) , 255-262
- https://doi.org/10.1016/0167-8116(85)90037-0
Abstract
No abstract availableThis publication has 7 references indexed in Scilit:
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