Exploring the impact of personal values on socially oriented communications
- 1 December 1985
- journal article
- research article
- Published by Wiley in Psychology & Marketing
- Vol. 2 (4) , 267-278
- https://doi.org/10.1002/mar.4220020406
Abstract
No abstract availableKeywords
This publication has 15 references indexed in Scilit:
- Physical Attractiveness of the Celebrity Endorser: A Social Adaptation PerspectiveJournal of Consumer Research, 1985
- Validation of an S-O-R Model for Situation, Enduring, and Response Components of InvolvementJournal of Marketing Research, 1982
- Social Marketing‐ Dimensions of Power and PoliticsEuropean Journal of Marketing, 1982
- The Persuasive Effects of Source Credibility in Buy and Lease SituationsJournal of Marketing Research, 1982
- A Means-End Chain Model Based on Consumer Categorization ProcessesJournal of Marketing, 1982
- Problems and Challenges in Social MarketingJournal of Marketing, 1981
- Toward theories of persuasion and belief change.Journal of Personality and Social Psychology, 1981
- The Marketing of Social Causes: The First 10 YearsJournal of Marketing, 1980
- Toward a Theory of Segmentation by Objectives in Social MarketingJournal of Consumer Research, 1980
- Social Marketing: Its Ethical DimensionsJournal of Marketing, 1979