Consumer Health under the Scope
- 1 June 2002
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 29 (1) , 152-158
- https://doi.org/10.1086/339928
Abstract
This essay offers two new lenses for studying consumer health. Theories of psychoimmunology and institutional environments bring a wider array of indKeywords
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