Assessing The Tourism Benefits Of An Open Access Sports Tournament: The 1989 B.C. Winter Games
- 1 January 1991
- journal article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 29 (3) , 32-36
- https://doi.org/10.1177/004728759102900305
Abstract
This article presents a data-gathering methodology designed to be used with open- access hallmark events to defect the tourism spending associated with such events. The methodology includes a triangulation estimate of spectator numbers, which when com bined with participant numbers and the respective expenditure records provides an overall estimate of tourist direct spending. The methodology is tested on a regional sports tournament and reveals that even a relatively small-scale hallmark event can generate considerable tourist expenditure.Keywords
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