Bottomless cup, plug‐in drug: A telethnography of coffee
- 1 January 1995
- journal article
- research article
- Published by Taylor & Francis in Visual Anthropology
- Vol. 7 (4) , 351-370
- https://doi.org/10.1080/08949468.1995.9966660
Abstract
In this paper, I use an anthropological perspective to explore the dimensions of “coffeeworld” as it is depicted on prime time network television programming. I do not examine coffee commercials, but rather the programming context that conditions in part viewers’ perceptions of coffee, which ostensibly delivers a receptive audience to prospective marketers. I explore the cultural significance of coffee in the form of themes emerging from a close viewing of top‐rated programs.Keywords
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