Conditioning Away Prejudicial Attitudes in Children
- 1 December 1976
- journal article
- research article
- Published by SAGE Publications in Perceptual and Motor Skills
- Vol. 43 (3) , 907-912
- https://doi.org/10.2466/pms.1976.43.3.907
Abstract
The purpose of this experiment was to determine whether or not certain attitudes could be modified through classical conditioning. It was hypothesized that evaluations of Vietnamese and Afro-Americans would become more favorable after slides of each were paired with the presentation of positively evaluated words. Evaluations were made through the use of a semantic differential-type attitude scale (Osgood, 1952). Analysis of covariance demonstrated a significant increase in favorable evaluations of the Vietnamese only. The reason the evaluations of Afro-Americans did not demonstrate a similar change may have been due to the fact that Euro-American children's attitudes of Afro-Americans were too psychologically significant an issue to be modified by a single session of conditioning trials.Keywords
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