The impact of new product strategies
- 31 December 1983
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 12 (4) , 243-256
- https://doi.org/10.1016/s0019-8501(83)80004-2
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
- Planning Tools for Effective Research Management in the '80s: Linking Technological and Business PlanningResearch Management, 1981
- New Product Failure Rates — Facts and FallaciesResearch Management, 1979
- Identifying industrial new product success: Project NewProdIndustrial Marketing Management, 1979
- The Dimensions of Industrial New Product Success and FailureJournal of Marketing, 1979
- Measuring the Performance of R&D DepartmentsResearch Management, 1977
- Why new industrial products failIndustrial Marketing Management, 1975