Persuasive Effects of Early and Late Mention of Credible and Noncredible Sources
- 1 January 1974
- journal article
- research article
- Published by Taylor & Francis in The Journal of Psychology
- Vol. 86 (1) , 17-23
- https://doi.org/10.1080/00223980.1974.9923879
Abstract
A standard persuasive communication was presented to 248 subjects in an attitude-change experiment containing a 2 × 2 after-only design. The credibility of the communication's source was varied (low versus high) along with the sequence in which the credibility information was presented (before the persuasive communication versus after). Early mention of the noncredible source was found to inhibit attitude change relative to late mention and to no mention. Neither source, when mentioned late, resulted in attitude change different from the no-mention control. The implications of these results for understanding the effects of source credibility were discussed.Keywords
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