The changing market structure of local television news
- 1 March 1990
- journal article
- research article
- Published by Taylor & Francis in Journal of Media Economics
- Vol. 3 (1) , 37-55
- https://doi.org/10.1080/08997769009358190
Abstract
Local television news markets have been defined in terms of oligopoly theory, in which the number of competitors is limited and firms must pay significant attention to pricing behavior and product differentiation. The author explores how the development of independent television stations, cable television, and video recorders is changing the market from oligopoly to monopolistic competition.Keywords
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