A Psychographic And Sociodemographic Analysis Of State Park Inn Users
- 1 April 1990
- journal article
- research article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 28 (4) , 15-20
- https://doi.org/10.1177/004728759002800404
Abstract
This study of Indiana state park inn usersfound evidence to suggest identifiable groups ofusers with significant differences in terms of sociodemographic characteristics, behavior predispositions, vacation behaviors, and sources of vacation information. Three groups of users are described: Knowledgeable Travelers, Budget-Conscious Travelers, and Travel Planners. The effects ofthefindings on the Indiana state parks inns' marketing efforts are also described.Keywords
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