The Economic Effects of Advertising: A Review of the Literature
- 1 September 1984
- journal article
- review article
- Published by Taylor & Francis in Current Issues and Research in Advertising
- Vol. 7 (2) , 39-134
- https://doi.org/10.1080/01633392.1984.10505366
Abstract
No abstract availableThis publication has 102 references indexed in Scilit:
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