Replicating the Effect of Advertised Specials at Regular Price on Food Shopper Price Evaluation
- 1 October 1979
- journal article
- advertised specials
- Published by Taylor & Francis in Journal of Advertising
- Vol. 8 (3) , 43-48
- https://doi.org/10.1080/00913367.1979.10673288
Abstract
This study verifies a previous finding that food shoppers can correctly identify the advertised price level for items featured at the regular price in the context of a newspaper ad. Morever, advertising regular-priced items in prominent positions did not materially affect their price accuracy scores.Keywords
This publication has 5 references indexed in Scilit:
- Addendum: Are Supermarket Advertisements Designed to Deceive Consumers?Journal of Advertising, 1978
- Subjective Deception and Cue Effects in Food AdvertisementsJournal of Advertising, 1975
- The Effectiveness of Retail Price Reductions: A Comparison for Alternative Expressions of PriceJournal of Marketing Research, 1974
- Consumer Appraisal of Retail Price AdvertisementsJournal of Marketing, 1974
- The Grocery Shopper and Food Specials: A Case of Subjective Deception?Journal of Consumer Affairs, 1974