The Ecological Structure of Retail Institutions
Open Access
- 1 February 1969
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 6 (1) , 48-53
- https://doi.org/10.1177/002224376900600104
Abstract
Ecology is the point of departure for explaining variations in retail structures of large American cities. Hierarchical grouping cluster analysis is used to construct empirical city types, among which differences are examined. Implications for marketing theory, market analysis, and retail location are discussed.Keywords
This publication has 5 references indexed in Scilit:
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- Cluster Analysis in Test Market SelectionManagement Science, 1967
- Hierarchical Grouping to Optimize an Objective FunctionJournal of the American Statistical Association, 1963
- Variations in Retail Sales between CitiesJournal of Marketing, 1958
- An Ecological Study of Urban Service InstitutionsAmerican Sociological Review, 1941