Are Slotting Allowances Legal under the Antitrust Laws?
Open Access
- 1 March 1991
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing & Public Policy
- Vol. 10 (1) , 167-186
- https://doi.org/10.1177/074391569101000112
Abstract
Retail grocers are currently requiring many packaged goods manufacturers to make up-front cash payments, called slotting allowances, before they will put a new product on their shelves. Manufacturers, grocery retailers, and public policymakers have expressed concern that this practice might be in violation of the antitrust laws. The primary goal of this paper is to assess whether the use of slotting allowances would be likely to be found illegal under current antitrust laws. The potential cases of small manufacturers, small retailers, and the Federal Trade Commission are examined, and the arguments that might be used on both sides are scrutinized. The analysis concludes that although private suits attacking slotting allowances could be won, the Commission is the party best-suited to bring a case aimed at the practice.Keywords
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