The Antitrust Analysis of Grocery Slotting Allowances: The Procompetitive Case
Open Access
- 1 March 1991
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing & Public Policy
- Vol. 10 (1) , 187-198
- https://doi.org/10.1177/074391569101000113
Abstract
Slotting allowances are a recent and controversial development in the grocery industry. An hypothesis that slotting allowances can be a means of communicating information and allocating risk between a manufacturer and retailer is offered. This hypothesis provides a plausible explanation for the emergence of slotting allowances. Appropriate antitrust policy toward the practice is discussed.Keywords
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