Perceptual factors that influence the adoption of videotex technology: Results of the channel 2000 field test
- 1 March 1983
- journal article
- research article
- Published by Taylor & Francis in Journal of Broadcasting
- Vol. 27 (2) , 141-153
- https://doi.org/10.1080/08838158309386480
Abstract
The perceptions of a videotex service called Channel 2000 were used to discriminate between adopter and nonadopter groups at three points in time. Significant discriminant functions suggested that the perceptions of an innovation can be a useful device in the understanding of innovative behavior.Keywords
This publication has 4 references indexed in Scilit:
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- Consumer Buying Intentions and Purchase Probability: An Experiment in Survey DesignJournal of the American Statistical Association, 1966