Erratum
- 1 January 1990
- journal article
- Published by Emerald Publishing in International Journal of Wine Marketing
- Vol. 2 (1) , 27-46
- https://doi.org/10.1108/eb008577
Abstract
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000004649. When citing the article, please cite: Robert L. Gluckman, (1986) “A Consumer Approach to Branded Wines”, European Journal of Marketing, Vol. 20 Iss: 6, pp. 21 - 35.Keywords
This publication has 3 references indexed in Scilit:
- A Means-End Chain Model Based on Consumer Categorization ProcessesJournal of Marketing, 1982
- The Role of Personal Values in Marketing and Consumer BehaviorJournal of Marketing, 1977
- The Effect of Advertising on Liquor Brand SalesJournal of Marketing Research, 1969