To click or not to click: An empirical study of response to banner ads for high and low involvement products
- 1 January 2000
- journal article
- Published by Taylor & Francis in Consumption Markets & Culture
- Vol. 4 (1) , 57-76
- https://doi.org/10.1080/10253866.2000.9670349
Abstract
No abstract availableThis publication has 24 references indexed in Scilit:
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