Refinements on the cognitive model of argument: Concreteness, involvement and group scores
- 30 December 1985
- journal article
- research article
- Published by Taylor & Francis in Western Journal of Speech Communication
- Vol. 49 (4) , 267-285
- https://doi.org/10.1080/10570318509374202
Abstract
This study undertakes further testing of Hample's cognitive model of argument. Results of the concreteness manipulation are difficult to interpret. The model is more accurate for highly involved than for less involved subjects. The model performs at the usual levels of accuracy when the standard individual scores analyses are conducted. When group data are used, however, the model accounts for as much as 95% of the variance in adherence to argument claims. These results suggest that the model's validity is greater than previously indicated.Keywords
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