Cover Letter Appeals and Sponsorship Effects on Mail Survey Response Rates
- 1 December 1987
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 9 (3) , 45-51
- https://doi.org/10.1177/027347538700900309
Abstract
This article presents results from a study of the effectiveness of different types of sponsorships and appeals in cover letters which accompany mail surveys. It also compares the results of the study with previous research studies utilizing different sponsorships and appeals.Keywords
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