Improving industrial advertising copy
- 1 May 1986
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 15 (2) , 117-122
- https://doi.org/10.1016/0019-8501(86)90052-0
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- Developing better industrial advertisingIndustrial Marketing Management, 1983
- Technical Wording in Advertising: Implications for Market SegmentationJournal of Marketing, 1980
- Effects of Information Presentation Format on Consumer Information Acquisition StrategiesJournal of Consumer Research, 1977