THE EFFECTS OF ENDORSEMENTS ON PRODUCT EVALUATION
- 1 July 1977
- journal article
- Published by Wiley in Decision Sciences
- Vol. 8 (3) , 576-583
- https://doi.org/10.1111/j.1540-5915.1977.tb01104.x
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
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- Socially Distant Reference Groups and Consumer AspirationsJournal of Marketing Research, 1971
- Consumer Rankings of Risk Reduction MethodsJournal of Marketing, 1971
- A Model for Predictive Measurements of Advertising EffectivenessJournal of Marketing, 1961