Interpreting cross-cultural replications of brand extension research
- 31 March 1993
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 10 (1) , 55-59
- https://doi.org/10.1016/0167-8116(93)90033-u
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
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- Consumer Evaluations of Brand ExtensionsJournal of Marketing, 1990
- Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.Journal of Applied Psychology, 1988