Abstract
The customer is the key determinant of the success of a new product and customer needs must therefore be identified and integrated into the development of all new products at their design stage. Equally, the processor plays an important role by assuring that product quality engineering technology characteristics are identified, optimized and maintained on target with minimum variation. Quality function deployment (QFD) provides a systematic means of identifying customer requirements and translating them into achievable Product characteristics. Its use ensures more successful product development. This paper provides an overview of the QFD process and associated quality tools.