Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding
Top Cited Papers
- 1 June 2002
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 29 (1) , 70-90
- https://doi.org/10.1086/339922
Abstract
Brands are today under attack by an emerging countercultural movement. This study builds a dialectical theory of consumer culture and branding that eKeywords
This publication has 22 references indexed in Scilit:
- Brand CommunityJournal of Consumer Research, 2001
- The Extended Case MethodSociological Theory, 1998
- Critical Sociology: A Dialogue between Two SciencesContemporary Sociology: A Journal of Reviews, 1998
- Speaking of Fashion: Consumers' Uses of Fashion Discourses and the Appropriation of Countervailing Cultural MeaningsJournal of Consumer Research, 1997
- Uniting Critical Theory and Public Policy to Create the Reflexively Defiant ConsumerAmerican Behavioral Scientist, 1995
- The Spoken and the Unspoken: A Hermeneutic Approach to Understanding the Cultural Viewpoints That Underlie Consumers' Expressed MeaningsJournal of Consumer Research, 1994
- A Meaning-Based Model of Advertising ExperiencesJournal of Consumer Research, 1992
- The Critical Imagination: Emancipatory Interests in Consumer ResearchJournal of Consumer Research, 1991
- The Sacred and the Profane in Consumer Behavior: Theodicy on the OdysseyJournal of Consumer Research, 1989
- The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational FieldsAmerican Sociological Review, 1983