Attempts to Train Novices for Beer Flavor Discrimination: A Matter of Taste
- 1 October 1988
- journal article
- research article
- Published by Taylor & Francis in The Journal of General Psychology
- Vol. 115 (4) , 403-418
- https://doi.org/10.1080/00221309.1988.9710577
Abstract
Inexperienced beer-drinkers who could not pass a beer-flavor discrimination test were divided into a taste group, which received additional perceptual experience with beer flavors; a verbal group, which received instruction in beer flavor terminology; a taste/verbal group, which received both additional experience and instruction; and a control group. Before and after training, all subjects participated in a similarity rating task involving beer flavors and flavor-related adjectives. Additional taste experience—but not increased experience with beer-flavor terminology—improved novices' ability to detect identical beer flavors. Results are discussed in terms of the trainability of flavor discrimination and the role of cognitive factors (both flavor-related and flavor-independent) in marketing beverages.Keywords
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