Predicting Opinion Leadership for Men's Apparel Fashions
Open Access
- 1 August 1972
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 9 (3) , 324-328
- https://doi.org/10.1177/002224377200900314
Abstract
No abstract availableThis publication has 7 references indexed in Scilit:
- Mutually Adaptive Effects of Interpersonal CommunicationJournal of Marketing Research, 1971
- The Identity of Women's Clothing Fashion Opinion LeadersJournal of Marketing Research, 1970
- Overlap of Opinion Leadership across Consumer Product CategoriesJournal of Marketing Research, 1970
- Personality Correlates of Opinion Leadership and Innovative Buying BehaviorJournal of Marketing Research, 1969
- Some Observations on Measurement and StatisticsSocial Forces, 1967
- Methods of Measuring Opinion LeadershipPublic Opinion Quarterly, 1962
- Self-Designated Influentiality and ActivityPublic Opinion Quarterly, 1958