Formulating Push Marketing Strategies: A Method and Application
Open Access
- 1 January 1983
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 47 (1) , 25-34
- https://doi.org/10.1177/002224298304700103
Abstract
“Push” marketing strategies can create additional profit opportunities within the marketing channel. This paper describes a method that provides marketing managers with information on the profit impact of various marketing mix strategies. A study is described in which high yield “push” strategies are identified.Keywords
This publication has 25 references indexed in Scilit:
- A Hybrid Utility Estimation Model for Conjoint AnalysisJournal of Marketing, 1981
- Evaluation of Conjoint Analysis Results: A Comparison of MethodsJournal of Marketing Research, 1980
- Choice Criteria RevisitedJournal of Marketing, 1980
- A Comparison of the Internal Validity of Alternative Parameter Estimation Methods in Decompositional Multiattribute Preference ModelsJournal of Marketing Research, 1979
- Setting Sales Quotas with Conjoint AnalysisJournal of Marketing Research, 1979
- Conjoint Analysis in Consumer Research: Issues and OutlookJournal of Consumer Research, 1978
- Robustness of Conjoint Analysis: Some Monté Carlo ResultsJournal of Marketing Research, 1978
- Customer Service: Differentiating By Market SegmentInternational Journal of Physical Distribution, 1976
- On the Design of Choice Experiments Involving Multifactor AlternativesJournal of Consumer Research, 1974
- The role of customer service in industrial marketingEuropean Journal of Marketing, 1974