Abstract
The author presents an attempt to develop a conceptual model of leisure-time choice behavior. This model draws heavily from the areas of behavioral sciences, consumer behavior and leisure research. It is based on the premise that choice behavior in the marketplace is primarily a function of individual perceptions and preferences. Antecedents of these constructs are identified and studied. To bridge the gap between predisposition to behave and actual behavior, the author introduces variables which have been found to affect consumer's actual choice behavior. Research hypotheses are developed throughout the presentation of the model and the analysis of the relationships existing between its components.

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