Health and marketing: The emergence of a new field of research
- 31 December 2008
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 25 (4) , 229-233
- https://doi.org/10.1016/j.ijresmar.2008.09.002
Abstract
No abstract availableThis publication has 23 references indexed in Scilit:
- Creating lift versus building the base: Current trends in marketing dynamicsInternational Journal of Research in Marketing, 2009
- Can branded drugs benefit from generic entry? The role of detailing and price in switching to non-bioequivalent moleculesInternational Journal of Research in Marketing, 2008
- Is 1/10 > 10/100? The effect of denominator salience on perceptions of base rates of health riskInternational Journal of Research in Marketing, 2008
- Licensing exchange—Insights from the biopharmaceutical industryInternational Journal of Research in Marketing, 2008
- Counting chickens before the eggs hatch: Associating new product development portfolios with shareholder expectations in the pharmaceutical sectorInternational Journal of Research in Marketing, 2008
- What can grocery basket data tell us about health consciousness?International Journal of Research in Marketing, 2008
- A dual-market diffusion model for a new prescription pharmaceuticalInternational Journal of Research in Marketing, 2008
- Enhancing breast cancer communications: A cultural models approachInternational Journal of Research in Marketing, 2008
- Generalizations on the effectiveness of pharmaceutical promotional expendituresInternational Journal of Research in Marketing, 2008
- Risk perception and risk avoidance: The role of cultural identity and personal relevanceInternational Journal of Research in Marketing, 2008