Establishing Cross-Disciplinary Marketing Education
- 1 August 1991
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 13 (2) , 25-30
- https://doi.org/10.1177/027347539101300205
Abstract
This article continues the dialogue about the proper breadth of the marketing curriculum. Specifically, we suggest that developing better links between marketing and other areas of business and fostering connections between marketing and liberal arts courses provide benefits to students, organizations, and society. Suggestions are made regarding pedagogy and necessary changes in the academic reward structure.Keywords
This publication has 4 references indexed in Scilit:
- It's Time to Restructure Marketing in AcademiaJournal of Marketing Education, 1988
- Evaluating and Improving Argument-Centered Works in MarketingJournal of Marketing, 1987
- The Marketing Curriculum: A Decade of ChangeJournal of Marketing Education, 1984
- Higher Education for BusinessPublished by Columbia University Press ,1959