Marketing planning decision making in UK and us companies: An empirical comparative study
- 1 April 1993
- journal article
- research article
- Published by Taylor & Francis in Journal of Marketing Management
- Vol. 9 (2) , 155-172
- https://doi.org/10.1080/0267257x.1993.9964227
Abstract
An empirical study of marketing planning decision making has revealed few differences between samples of UK and US companies. Although few companies consider that their decision making is effective, there seems to be a reluctance to use decision making methods that are advocated in the literature.Keywords
This publication has 19 references indexed in Scilit:
- The Diffusion of Marketing Research Techniques in Business: Implications for Marketing EducationJournal of Marketing Education, 1990
- MANAGERIAL PERCEPTIONS OF MARKETING PLANNING[1]Journal of Management Studies, 1988
- Marketing Negotiations in France, Germany, the United Kingdom, and the United StatesJournal of Marketing, 1988
- The quality of British marketing: A comparison with US and Japanese multinationals in the UK marketJournal of Marketing Management, 1988
- Japanese marketing strategies in the United KingdomLong Range Planning, 1987
- An Exposition of Empirical Research into Marketing PlanningJournal of Marketing Management, 1987
- Japanese Marketing Strategies in the UK: A Comparative StudyJournal of International Business Studies, 1986
- THE NEED FOR MIDDLE‐OUT DEVELOPMENT OF MARKETING STRATEGYJournal of Management Studies, 1986
- An investigation of company product decision makingOmega, 1985
- The implementation of strategic marketing planning techniques in British industryInternational Journal of Research in Marketing, 1984