A comparison of gratification models of media satisfaction
- 1 December 1985
- journal article
- research article
- Published by Taylor & Francis in Communication Monographs
- Vol. 52 (4) , 334-346
- https://doi.org/10.1080/03637758509376116
Abstract
A largely neglected variable in mass media theory and research is media satisfaction. This is particularly true of uses and gratifications research, where the concept is mentioned frequently but few attempts have been made at operationalization. This study compares the abilities of six alternative gratification/expectancy‐value models to predict satisfaction with television news. The results of correlational and hierarchical regression analysis emphasize the important influence of gratifications obtained from the television news experience on viewer satisfaction levels. They also reveal the weakness of GS‐GO discrepancy models as compared to more straightforward gratification/expectancy‐value models.Keywords
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