The new product process: an empirically‐based classification scheme
- 1 January 1983
- journal article
- Published by Wiley in R&D Management
- Vol. 13 (1) , 1-13
- https://doi.org/10.1111/j.1467-9310.1983.tb01124.x
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
- New-Product Winners and LosersResearch Management, 1981
- Identifying industrial new product success: Project NewProdIndustrial Marketing Management, 1979
- The Dimensions of Industrial New Product Success and FailureJournal of Marketing, 1979
- Stage approach for the evaluation and selection of R&D projectsIEEE Transactions on Engineering Management, 1975
- SAPPHO updated - project SAPPHO phase IIResearch Policy, 1974