Diffusion of product code scanning systems
- 31 August 1986
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 15 (3) , 225-235
- https://doi.org/10.1016/0019-8501(86)90032-5
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
- A critical review of industrial market segmentationIndustrial Marketing Management, 1985
- A Propositional Inventory for New Diffusion ResearchJournal of Consumer Research, 1985
- Evaluating market segmentation approachesIndustrial Marketing Management, 1984
- Industrial product diffusion by market segmentIndustrial Marketing Management, 1982
- Product Life Cycles as Marketing ModelsThe Journal of Business, 1967