The Marketing Concept as the Foundation of Marketing in the Classroom: An Educational Dilemma
- 1 August 1991
- journal article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 13 (2) , 11-17
- https://doi.org/10.1177/027347539101300203
Abstract
Marketing educators must examine the culture in their departments if they are to provide a high quality education in a changing environment. This article addresses the objectives of marketing education and evaluates the current culture of many marketing departments as it applies to those educational objectives.Keywords
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