The marketing concept in perspective
- 30 June 1988
- journal article
- Published by Elsevier in Business Horizons
- Vol. 31 (3) , 40-45
- https://doi.org/10.1016/0007-6813(88)90007-9
Abstract
No abstract availableThis publication has 15 references indexed in Scilit:
- The misuse of marketing: An American tragedyBusiness Horizons, 1981
- Revenge of the marketing conceptBusiness Horizons, 1980
- The Impact of the Marketing Concept on New Product PlanningJournal of Marketing, 1980
- Beyond the marketing conceptBusiness Horizons, 1979
- Is it time to discard the marketing concept?Business Horizons, 1978
- The future of marketing strategyBusiness Horizons, 1976
- The Present Status of The Marketing ConceptJournal of Marketing, 1972
- The Faltering Marketing ConceptJournal of Marketing, 1971
- Imbricative MarketingJournal of Marketing, 1971
- Have Manufacturing Firms Adopted the Marketing Concept?Journal of Marketing, 1965