Is it time to discard the marketing concept?
- 31 August 1978
- journal article
- Published by Elsevier in Business Horizons
- Vol. 21 (4) , 68-74
- https://doi.org/10.1016/0007-6813(78)90117-9
Abstract
No abstract availableThis publication has 7 references indexed in Scilit:
- An Analysis of Information Content in Television AdvertisingJournal of Marketing, 1977
- Criteria for a Theory of Responsible ConsumptionJournal of Marketing, 1973
- The Growing Responsibilities of MarketingJournal of Marketing, 1970
- The human concept: New philosophy for business: Marketing concept outmoded todayBusiness Horizons, 1969
- Broadening the Concept of MarketingJournal of Marketing, 1969
- Have Manufacturing Firms Adopted the Marketing Concept?Journal of Marketing, 1965
- The Marketing RevolutionJournal of Marketing, 1960