How valid is the buy-grid model?
- 28 February 1983
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 12 (1) , 57-62
- https://doi.org/10.1016/0019-8501(83)90035-4
Abstract
No abstract availableKeywords
This publication has 2 references indexed in Scilit:
- Organizational buying behavior: Hypotheses and directionsIndustrial Marketing Management, 1977
- The nature of industrial buying decisionsIndustrial Marketing Management, 1972