Publication in Major Marketing Journals: 1960-1986
- 1 December 1988
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 10 (3) , 36-48
- https://doi.org/10.1177/027347538801000306
Abstract
Academic authors from 276 American/Canadian institutions have written over 2,400 articles in major marketing journals since 1960. Contributions were studied by five-year periods to determine trends in the number of schools represented, relative rank of the institutions, professorial rank of the author(s), and the number of authors per article.Keywords
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