Consumer Vulnerability to Fraud: Influencing Factors
- 1 June 1997
- journal article
- Published by Wiley in Journal of Consumer Affairs
- Vol. 31 (1) , 70-89
- https://doi.org/10.1111/j.1745-6606.1997.tb00827.x
Abstract
Using the 1993 Survey of Older Consumer Behavior commissioned by the American Association of Retired Persons, consumer vulnerability to market fraud was investigated. Consumer vulnerability was determined based on consumers' market knowledge and awareness of unfair business practices. Using an ordered logit analysis, it was found that consumers were more susceptible to fraud if they were older, poor, less educated, and/or living without spouse. Neither gender nor race was found to be a significant predictor of consumer vulnerability. Implications for consumer educators and policy makers were drawn.Keywords
This publication has 24 references indexed in Scilit:
- Inoculating consumers against deception: The influence of framing and executional styleJournal of Consumer Policy, 1995
- Confidence Swindles of Older ConsumersJournal of Consumer Affairs, 1992
- Consumer Issues and the ElderlyJournal of Consumer Affairs, 1990
- The Cognitive Processing of Misleading Adversiting in Young and Old Adults: Assessment and TrainingJournal of Consumer Research, 1987
- Age Differences in Information Processing: Understanding Deficits in Young and Elderly ConsumersJournal of Consumer Research, 1986
- The Vulnerability of Elderly ConsumersInternational Journal of Aging & Human Development, 1983
- A Factor Analytic Comparison of U.S. and German Information SeekersJournal of Consumer Research, 1977
- Social Breakdown and CompetenceHuman Development, 1973
- The Concept of Power: A Critical DefenceBritish Journal of Sociology, 1971
- Power-Dependence RelationsAmerican Sociological Review, 1962