Faculty Perceptions of Marketing Journals
- 1 April 1997
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 19 (1) , 37-52
- https://doi.org/10.1177/027347539701900105
Abstract
The qualitative assessment of scholarly journals plays an important role in promotion and tenure decisions, recognition, scholarly dialogue, and the contribution to the knowledge base of marketing. To aid marketing faculty and administrators in this assessment, the latest perceptions among marketing faculty regarding the relative hierarchical positioning of scholarly marketing journals are reviewed. Besides the overall ranking, the study segments journals along two dimensions: AACSB- / non-AASCB-accredited institutions (American Assembly of College Schools of Business) and marketing doctorate- / non-doctorate-granting institutions. The results of this study can be used by various marketing faculty constituencies to aid in evaluating publication importance via their selected reference groups.Keywords
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