Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationships
- 1 December 1997
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 14 (5) , 451-472
- https://doi.org/10.1016/s0167-8116(97)00021-9
Abstract
No abstract availableKeywords
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