The role of retail promotion in determining future brand loyalty: its effect on purchase event feedback
- 29 February 2000
- journal article
- research article
- Published by Elsevier in Journal of Retailing
- Vol. 75 (4) , 433-459
- https://doi.org/10.1016/s0022-4359(99)00018-4
Abstract
No abstract availableKeywords
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