New Product Development Practices of Industrial Marketers*
- 1 March 1987
- journal article
- Published by Wiley in Journal of Product Innovation Management
- Vol. 4 (1) , 6-20
- https://doi.org/10.1111/1540-5885.410027
Abstract
No abstract availableKeywords
This publication has 9 references indexed in Scilit:
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- Selecting winning new product projects: Using the NewProd systemJournal of Product Innovation Management, 1985
- How Experienced Product Innovators OrganizeJournal of Product Innovation Management, 1984
- Integrating Product Innovation and Market Development to Strengthen Long‐Term PlanningJournal of Product Innovation Management, 1984
- Principles vs. Practice in New Product PlanningJournal of Product Innovation Management, 1984
- How New Product Strategies Impact on PerformanceJournal of Product Innovation Management, 1984
- Why new industrial products failIndustrial Marketing Management, 1975
- Organizational and Strategic Factors Associated with Probabilities of Success in Industrial R & DThe Journal of Business, 1975
- SAPPHO updated - project SAPPHO phase IIResearch Policy, 1974