The Politics of Marketing: Analyzing the Parallel Political Marketplace
- 1 January 1986
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 50 (1) , 40-51
- https://doi.org/10.2307/1251277
Abstract
While marketing theorists emphasize the importance of negotiating favorable exchange agreements with powerful external stakeholders, such as regulatory agencies...This publication has 10 references indexed in Scilit:
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