Role of Prior Affect and Sensory Cues on Consumers’ Affective and Cognitive Responses and Overall Perceptions of Quality
Open Access
- 1 July 1998
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 42 (3) , 295-308
- https://doi.org/10.1016/s0148-2963(97)00126-4
Abstract
No abstract availableKeywords
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