Keys to new product success and failure
- 31 May 1987
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 16 (2) , 109-118
- https://doi.org/10.1016/0019-8501(87)90016-2
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
- Overall corporate strategies for new product programsIndustrial Marketing Management, 1985
- The impact of new product strategiesIndustrial Marketing Management, 1983
- So you want your new product planning to be productiveBusiness Horizons, 1980
- The Dimensions of Industrial New Product Success and FailureJournal of Marketing, 1979
- Why new industrial products failIndustrial Marketing Management, 1975