Increase in Sales Due to In-Store Display
Open Access
- 1 November 1975
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 12 (4) , 426-431
- https://doi.org/10.1177/002224377501200406
Abstract
A factorial experiment measures the impact of in-store displays on sales for different product characteristics. Variables related to growth or competitive structure are found significant, while market share of the test item in the product category, level of price cut, and advertising to sales ratio have no effect on the impact of display.Keywords
This publication has 3 references indexed in Scilit:
- The Effects of Merchandising and Temporary Promotional Activities on the Sales of Fresh Fruits and Vegetables in SupermarketsJournal of Marketing Research, 1974
- THE EFFECT OF RETAIL PROMOTIONAL ACTIVITIES ON SALES*Decision Sciences, 1971
- The Effect of Shelf Space upon Sales of Branded ProductsJournal of Marketing Research, 1970