Commercial and interpersonal relationships; Using the structure of interpersonal relationships to understand individual-to-individual, individual-to-firm, and firm-to-firm relationships in commerce
- 29 February 1996
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 13 (1) , 53-72
- https://doi.org/10.1016/0167-8116(95)00034-8
Abstract
No abstract availableKeywords
This publication has 49 references indexed in Scilit:
- The emerging approach to business strategy: Building a relationship advantageBusiness Horizons, 1993
- Multilevel structural analysisSocial Networks, 1993
- Vertical Trade Relationships: The Role of Dependence and Symmetry in Attaining Organizational GoalsJournal of Marketing Research, 1992
- A Model of Distributor Firm and Manufacturer Firm Working PartnershipsJournal of Marketing, 1990
- Resource Allocation Behavior in Conventional ChannelsJournal of Marketing Research, 1987
- Interpoint Distance Comparisons in Correspondence AnalysisJournal of Marketing Research, 1986
- Managing customer relationships. The challenge of deploying scarce managerial resourcesInternational Journal of Research in Marketing, 1985
- Pooling Issues and Methods in Regression Analysis with Examples in Marketing ResearchJournal of Marketing Research, 1975
- Marketing as ExchangeJournal of Marketing, 1975
- The general and the unique in psychological science1Journal of Personality, 1962